Creating Home Group’s housing sales hub.
As one of the UK’s largest house builders, Home Group required a dedicated, centralised hub for property sales to reduce their reliance on external sales websites that created a disjointed feel and brand inconsistencies. Commercial needs necessitated a quick launch with a focus on lead generation from day one.
Leighton worked with Home Group’s sales division to develop a strong online presence for their offering with the focus to drive property sales. Essential in establishing a brand presence for Home Group to market properties across a broad range of developments and locations, the site utilises the marketing capabilities of .NET content management system Sitecore and delivers a clean and simple user experience and a responsiveness across a broad range of devices.
The site generated a number of key outputs for Home Group, such as a 47% average increase in organic traffic month on month since launch and a 915% increase in ‘visitor to lead’ conversion rate from month one to month six.
The Customer’s View
“Working with Leighton on a number of digital projects, their delivery on BuyAHomeHG.com has mirrored that of their work to date, going above and beyond our expectations. Helping us to drive high quality, targeted visitors to our development and property pages, we have seen a considerable increase in website engagement and subsequently, genuine leads.”