Behind the Design of the New A380 Cabins

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British Airways asked asked Leighton to design and build an immersive digital experience to celebrate 60 years of design innovation at the company.


British Airways, the full service global airline that celebrated its 95th anniversary in 2014, asked Leighton to design and build an immersive digital experience – Behind the Design – to celebrate 60 years of design innovation at the company.

The Solution

Behind the Design was a major opportunity to show what could be achieved with some bright thinking and the deployment of cutting edge technologies. For Leighton, making the interactive experience accessible to a diverse, worldwide audience was key and throughout the build process we prioritised delivering a supremely rich and immersive experience for all users regardless of their language and device.

Client:
British Airways Plc.
Services:
UX Design, Creative Design, Usability Testing
Technology:
Photoshop, Illustrator, HTML, CSS, JavaScript, Rich Prototypes, Protoshare, Amazon CloudFront CDN

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Every detail is designed with one thing in mind - to make you feel special.

"Leighton surpassed my expectations from a UX and developmental perspective, looking outside the requirements to deliver a piece of work combining leading edge technology with the existing architecture."

- Emma Chatfield, Marketing Assets Executive, Brand Communications at British Airways

The Impact

Behind the Design has enriched the experience of visitors to BA.com who wish to understand more about the brand and their approach to excellence in design. Behind the Design far exceeded the client’s targets by achieving seventy thousand page views in the first four weeks following its launch and continues to tell the story of the airline’s dedication to design to thousands of monthly visitors.

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