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Find out how Leighton were approached to play a key role in the high profile redevelopment and redesign of

As a result of our long term involvement with British Airways, our intimate knowledge of the online airline industry, the British Airways business model and their customers, Leighton were approached to play a key role in the high profile redevelopment and redesigning of

Leighton were asked to consider improving the user experience and visual consistency of in order to positively impact on the usability of the site and overall customer satisfaction.

The Solution

What initially started out as a short term proof of concept project quickly turned into a high profile, long term project requiring multiple rounds of in-depth usability testing and the production of detailed visual guideline documentation. The latter will shape the development of and other British Airways digital assets for years to come.

British Airways Plc.
UX Design, Creative Design, Rich Prototyping, Front-end Development, Back-end Development, Amazon CloudFront CDN
Photoshop, Illustrator, HTML, CSS, JavaScript, Rich Prototypes, Protoshare

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British Airways Boeing 787 Dreamliner in flight

"Leighton has been one of British Airways preferred digital suppliers since 2002, providing services such as project management, scoping, architecture, technical design, concepting, user trials, creative design, build, maintenance and support. Leighton provides a quality service with a passion for digital and leading expertise in the field which has assisted BA in reaching business objectives and goals for over a decade."

- Phill Kelly, IT Programme Manager, British Airways.

The Impact

The new design style created by Leighton has now been adopted by British Airways as the primary design style for all new functional pages on and we continue to be heavily involved in evolving and pushing the design further across

Usage reports have always been excellent, with the impact of the new visual design on remaining positive and feedback from the business being extremely favourable.

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