Compelling Website ‘How To’ Animated Videos

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Celebrating the launch of the new Home Group website, our illustrated How-To animations helped users to make the transition to the new site, highlighting new features and how much easier it is to use.

The Solution

Leighton proposed a set of animated ‘how to’ films to support both staff and the company’s customers and clients to understand and utilise all the new features of the Leighton-built website. The films were an opportunity for Home Group to utilise modern, effective techniques to share knowledge with their increasingly mobile customers, using content with a productive shelf life.

Home Group
Illustration, Storyboarding, Script Writing, Voice Acting, Creative Design, Animation
Photoshop, Illustrator, After Effects, Garage Band

"Working with Leighton is a breath of fresh air. Every single project or brief is approached as a collaborative piece, allowing us to access the best of Leighton’s expert knowledge and skills, but also giving Home Group colleagues the unique opportunity to become fully immersed in the project with the agency as opposed to the traditional transactional agency approach. Leighton’s customer service is to be commended, their quirky personal touches really make us feel like a valued customer."

- Rachel Grecian, Digital Content Editor, Home Group

The Impact

The full series of films has generated very positive feedback from both the client and their customers. Launching as part of the brand new website, the main customer facing animation in particular has proved to be incredibly successful and is performing in the top 5% of all content accessed on the site.

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