Reimagining Home Group’s Digital Presence

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One of the UK’s largest house builders with an annual turnover of £325m

Leighton were delighted to be appointed and over the initial three year period will deliver many significant web and mobile development and design projects for the company, whilst providing a consultative service on all digital requirements throughout the business.

The Solution

Facing unprecedented cuts in rental income as a result of new Government legislation, Home Group knew that their digital channels would be key to prospering over the short and medium term – helping to generate significant revenue and efficiency savings.

A brand new website will enable Home Group to segment their audience for the first time in order to deliver bespoke content for users, to improve their customer’s online journey and provide rich analytics on visitors.

Home Group
Customer Research, Business Analysis, Project Management, UX Design, Creative Design, Usability Testing, Development, Testing
Photoshop, Illustrator, HTML, CSS, JavaScript, .Net, SiteCore

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Mobile, Tablet and Desktop devices showing Home Group website

"Leighton were fantastic throughout! They adopted a partnership approach, proactively working with us as an integrated part of the team to ensure that the new website was a success. This partnership approach provided real added value, supporting the team to innovate and identify creative solutions. Leighton’s customer service was first class – professional, reliable, prompt and always solution focussed. I would highly recommend Leighton to others."

- Charlotte Carpenter, Director of Strategy and Communication, Home Group

The Impact

The recently launched site – which is accessible on all devices and fully mobile responsive – will enable Home Group to serve their customers better and reach an increasingly mobile audience, with clear messaging and a host of useful online tools.

Channel shifting customers towards new digital solutions means internal processes at the company will function more efficiently and customers will achieve their goals more easily.

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