How has digital impacted on our shopping expectations?
And, as we all know, the continued development of the internet from the early 1990s completely transformed not just the way we shop but go about our everyday lives.
For every major change in commerce that can be seen throughout history, there’s a considerable number of individual components that have shaped buyer behaviour and ultimately created the new generation of shoppers we now see.
The changes in availability and the speed of delivery, for instance, are a prime example of this.The consumer’s approach to product accessibility in recent times is in line with the instant gratification we have come to expect in modern life and this is in no small part due to the rise in our digital capabilities.
However, this also comes with challenges for retailers who need the right software in place to keep their business ticking and continue to meet consumer demand. Intuitive and easy to use software has now become absolutely fundamental to digital purchase performance. But what are consumers looking for in their online shopping experience?
It wasn’t that long ago when Sundays were a write off when it came to shopping but with the rise of digital shopping Sunday is now just another normal day online. In this day and age one of the key considerations when building an ecommerce application is access. Customers expect 24/7 access to your platform where they can purchase from anywhere, at any time.
To take this one step further with the rise of Amazon Prime next, and even same, day delivery is commonplace. It’s when you begin to consider these changes that you see how much retail has changed due to digital. And, as a result what you need to consider when you’re building an online shopping experience for your customers.
What’s interesting to consider here is that while digital has been the catalyst behind this development and has increased our expectations of product availability and delivery, it’s also provided numerous opportunities for companies to provide related services that we didn’t even know we needed.
So, what does this mean for your e-commerce platform, what should you consider when scoping your project and how can you use this to better understand your audience?
And, as we all know, the continued development of the internet from the early 1990s completely transformed not just the way we shop but go about our everyday lives.
For every major change in commerce that can be seen throughout history, there’s a considerable number of individual components that have shaped buyer behaviour and ultimately created the new generation of shoppers we now see.
The changes in availability and the speed of delivery, for instance, are a prime example of this.The consumer’s approach to product accessibility in recent times is in line with the instant gratification we have come to expect in modern life and this is in no small part due to the rise in our digital capabilities.
However, this also comes with challenges for retailers who need the right software in place to keep their business ticking and continue to meet consumer demand. Intuitive and easy to use software has now become absolutely fundamental to digital purchase performance. But what are consumers looking for in their online shopping experience?
It wasn’t that long ago when Sundays were a write off when it came to shopping but with the rise of digital shopping Sunday is now just another normal day online. In this day and age one of the key considerations when building an ecommerce application is access. Customers expect 24/7 access to your platform where they can purchase from anywhere, at any time.
To take this one step further with the rise of Amazon Prime next, and even same, day delivery is commonplace. It’s when you begin to consider these changes that you see how much retail has changed due to digital. And, as a result what you need to consider when you’re building an online shopping experience for your customers.
What’s interesting to consider here is that while digital has been the catalyst behind this development and has increased our expectations of product availability and delivery, it’s also provided numerous opportunities for companies to provide related services that we didn’t even know we needed.
So, what does this mean for your e-commerce platform, what should you consider when scoping your project and how can you use this to better understand your audience?
