IE10 - The Comeback Kid

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Author Image - Phil Middlemass

By Phil Middlemass

Our Creative Director giving his opinion on 17 years in the digitial industry working with leading brands and companies

We all know that the internet evolves with its users and the latest prediction is that mobile and tablet users will soon surpass desktop PC users [1] [2]. It's no surprise; the majority of tablets are functionally more than sufficient for the casual internet user, plus you can get onto the App Store to download and open Angry Birds much faster than you can boot up Windows to open Solitaire.

So what does this mean for our friend Internet Explorer? Well it’s always been responsible for a good chunk of internet usage [3], but in recent years it’s been knocked off the top spot with more and more people flooding over to apple and android devices. Let’s face it, one of the reasons Microsoft had such a large share of the market was because Internet Explorer came pre-installed on PCs.

However Microsoft isn’t one to back down easily. If they can’t provide users with the most advanced browser then they’ll lure them in with other methods, a TV advert with an annoyingly catchy tune for example [4], or their latest campaign to appeal to the “trendy” crowd with It’s an interesting tactic and one that has won them a second chance for their latest Surface tablet and Internet Explorer 10; although both were late contenders to the marketplace they have shown great promise.

The Microsoft Surface boasts similar features to that of its competitors with the added bonus of a detachable keyboard, kick-stand, USB and HD video out port. To entice the consumer further it also offers a ‘fun’ element with Xbox integration, giving them access to the latest games, movies, TV shows and music. If this isn’t enough, it also comes in an array of colours to choose from.

IE10 for Windows 8 has been well received, a gesture based browser built with the tablet device in mind. With adventurous UI changes and support for some new standards it's certainly a usable browser. The most welcomed feature of all is that it now supports auto update, a feature which will hopefully keep casual and business users from lagging behind.

IE10 on windows 8 is something innovative and new, bring it over to windows 7 and it's nothing more than a slight upgrade to IE9. Touch gestures become obsolete and dig a little deeper you'll find that it's still far behind the bigger players in the market in terms of HTML5 support [5].

Can Internet Explorer claw back the lions share in the browser market? It'll be tough and it has serious competition. Not to mention its success is largely determined by how well the Microsoft's Surface tablet is received, which of course, has stiff competition of its own.