Ignore your mobile strategy at your peril
The appeal of mobile to users is its non-interruptive and non-intrusive nature. It allows people to seamlessly blend their day-to-day activities with their digital activities.
Mobile apps have revolutionised the way we interact with digital tools. Keeping in touch with friends, buying goods, checking your bank balance, sending emails, booking trips away and even consuming entertainment are all now achievable on the move, online, thanks to the advancement of mobile technology.
This presents an interesting opportunity for companies. Your customers can now access your platform anywhere, at any time.
However, given this can be said of many other brands too, the challenge for companies is how to minimise consumers’ readiness to move on to competitors if they don’t find what they’re looking for quickly. The immediacy of consumers’ needs combined with the readiness of information, services and products available via mobile mean that in order to retain and convert customers your mobile strategy needs to be up to scratch.
With a properly implemented mobile strategy companies can take advantage of:
Before your business can begin to implement any type of mobile strategy, you need to understand what the point of it will be. What are the company’s wider objectives and how can mobile help you to achieve those? Who will own the mobile strategy and what will its focus be - reputation, customer service, m-commerce? You know your business best and defining a focus for your mobile strategy is your first stop.
People - and their habits, behaviour and needs - will always determine how you as a business can reach them. This is why mobile has become so important for connecting and engaging everyone and everything, everywhere. It’s the place where you will find most of your customers and most of your competitor’s customers too.
You must try to bend your business processes to their habits in relation to mobile, not the other way round. Think how the banking sector has responded to customers’ needs in a mobile landscape with online banking. A large proportion of consumers now routinely access their finances through mobile means as a result of the banking industry’s effort to recognise customers’ needs and desires.
Whether you go with a mobile site or an application to achieve your goals, a user’s experience when interacting with your brand is vital. Famously, Amazon’s CEO Jeff Bezos spent nothing on advertising in the company’s first year in business, preferring to spend everything he could on the customer’s experience instead.
It’s been well documented that consumers now use more than one device at a time, especially when watching the TV, with worldwide stats pointing to the smartphone being the most frequent “companion device”. This should feed into marketing campaign planning with device, location and time of day becoming key factors in your activities and messaging.
Social media networks are a great place to listen and monitor your audience with a huge range of tools available to fully take advantage of this, it’s also a great way to find new customers and to influence purchasing choices.
Contrary to popular belief, email marketing isn’t dead. However, the majority of your audience probably look at this information on a mobile phone. Don’t forget about making sure your marketing works on mobiles too!
Gone are the days of mobiles being used for calls and texts. It is essential for brands- with the support of companies like ours who serve them - to recognise the risk of not reacting quickly enough to this huge shift in consumer habit and business interaction.
The appeal of mobile to users is its non-interruptive and non-intrusive nature. It allows people to seamlessly blend their day-to-day activities with their digital activities.
Mobile apps have revolutionised the way we interact with digital tools. Keeping in touch with friends, buying goods, checking your bank balance, sending emails, booking trips away and even consuming entertainment are all now achievable on the move, online, thanks to the advancement of mobile technology.
This presents an interesting opportunity for companies. Your customers can now access your platform anywhere, at any time.
However, given this can be said of many other brands too, the challenge for companies is how to minimise consumers’ readiness to move on to competitors if they don’t find what they’re looking for quickly. The immediacy of consumers’ needs combined with the readiness of information, services and products available via mobile mean that in order to retain and convert customers your mobile strategy needs to be up to scratch.
With a properly implemented mobile strategy companies can take advantage of:
Before your business can begin to implement any type of mobile strategy, you need to understand what the point of it will be. What are the company’s wider objectives and how can mobile help you to achieve those? Who will own the mobile strategy and what will its focus be - reputation, customer service, m-commerce? You know your business best and defining a focus for your mobile strategy is your first stop.
People - and their habits, behaviour and needs - will always determine how you as a business can reach them. This is why mobile has become so important for connecting and engaging everyone and everything, everywhere. It’s the place where you will find most of your customers and most of your competitor’s customers too.
You must try to bend your business processes to their habits in relation to mobile, not the other way round. Think how the banking sector has responded to customers’ needs in a mobile landscape with online banking. A large proportion of consumers now routinely access their finances through mobile means as a result of the banking industry’s effort to recognise customers’ needs and desires.
Whether you go with a mobile site or an application to achieve your goals, a user’s experience when interacting with your brand is vital. Famously, Amazon’s CEO Jeff Bezos spent nothing on advertising in the company’s first year in business, preferring to spend everything he could on the customer’s experience instead.
It’s been well documented that consumers now use more than one device at a time, especially when watching the TV, with worldwide stats pointing to the smartphone being the most frequent “companion device”. This should feed into marketing campaign planning with device, location and time of day becoming key factors in your activities and messaging.
Social media networks are a great place to listen and monitor your audience with a huge range of tools available to fully take advantage of this, it’s also a great way to find new customers and to influence purchasing choices.
Contrary to popular belief, email marketing isn’t dead. However, the majority of your audience probably look at this information on a mobile phone. Don’t forget about making sure your marketing works on mobiles too!
Gone are the days of mobiles being used for calls and texts. It is essential for brands- with the support of companies like ours who serve them - to recognise the risk of not reacting quickly enough to this huge shift in consumer habit and business interaction.
