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How has digital impacted on our shopping expectations?

Leighton logo
January 15, 2016
5 min read
A bird's-eye view capturing a smartphone held over a payment terminal, illustrating a contactless payment transaction in progress.

Change in retail and shopping isn’t something new. In the 1950s, we went from independent greengrocers, bakeries and butchers to supermarkets. In the 1980s, out of town retail parks took huge amounts of footfall away from the traditional high streets.

And, as we all know, the continued development of the internet from the early 1990s completely transformed not just the way we shop but go about our everyday lives.

For every major change in commerce that can be seen throughout history, there’s a considerable number of individual components that have shaped buyer behaviour and ultimately created the new generation of shoppers we now see.

The changes in availability and the speed of delivery, for instance, are a prime example of this.The consumer’s approach to product accessibility in recent times is in line with the instant gratification we have come to expect in modern life and this is in no small part due to the rise in our digital capabilities.

However, this also comes with challenges for retailers who need the right software in place to keep their business ticking and continue to meet consumer demand. Intuitive and easy to use software has now become absolutely fundamental to digital purchase performance. But what are consumers looking for in their online shopping experience?

24/7 ordering and fast delivery

It wasn’t that long ago when Sundays were a write off when it came to shopping but with the rise of digital shopping Sunday is now just another normal day online. In this day and age one of the key considerations when building an ecommerce application is access. Customers expect 24/7 access to your platform where they can purchase from anywhere, at any time.

To take this one step further with the rise of Amazon Prime next, and even same, day delivery is commonplace. It’s when you begin to consider these changes that you see how much retail has changed due to digital. And, as a result what you need to consider when you’re building an online shopping experience for your customers.

What’s interesting to consider here is that while digital has been the catalyst behind this development and has increased our expectations of product availability and delivery, it’s also provided numerous opportunities for companies to provide related services that we didn’t even know we needed.

Our top five tips

So, what does this mean for your e-commerce platform, what should you consider when scoping your project and how can you use this to better understand your audience?

  1. Consider mobile commerce. People like to shop anywhere, anytime on multiple different platforms so your application should be user friendly and responsive.
  2. Do you want to incorporate personalisation to enhance the customer experience? By implementing sophisticated algorithms you can personalise the customer shopping experience based on an individual’s previous behaviour and purchase choices ultimately enhancing customer satisfaction and loyalty.
  3. How will you manage inventory and order processing? Software solutions can now automate this process for you to ensure accurate monitoring of stock levels and efficient order fulfilment to avoid delays to delivery.
  4. What about social media integration?Your application can integrate with social channels for marketing, customer engagement and even direct selling. If this is something you want to consider it’s important to think about how this can be integrated into the customer journey from engagement to purchase.
  5. Do you need chat bots or AI driven customer support to offer real time assistance, answer queries and guide customers through purchasing process to improve satisfaction?
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Leighton logo
January 15, 2016
5 min read
All posts
A bird's-eye view capturing a smartphone held over a payment terminal, illustrating a contactless payment transaction in progress.

How has digital impacted on our shopping expectations?

Change in retail and shopping isn’t something new. In the 1950s, we went from independent greengrocers, bakeries and butchers to supermarkets. In the 1980s, out of town retail parks took huge amounts of footfall away from the traditional high streets.

And, as we all know, the continued development of the internet from the early 1990s completely transformed not just the way we shop but go about our everyday lives.

For every major change in commerce that can be seen throughout history, there’s a considerable number of individual components that have shaped buyer behaviour and ultimately created the new generation of shoppers we now see.

The changes in availability and the speed of delivery, for instance, are a prime example of this.The consumer’s approach to product accessibility in recent times is in line with the instant gratification we have come to expect in modern life and this is in no small part due to the rise in our digital capabilities.

However, this also comes with challenges for retailers who need the right software in place to keep their business ticking and continue to meet consumer demand. Intuitive and easy to use software has now become absolutely fundamental to digital purchase performance. But what are consumers looking for in their online shopping experience?

24/7 ordering and fast delivery

It wasn’t that long ago when Sundays were a write off when it came to shopping but with the rise of digital shopping Sunday is now just another normal day online. In this day and age one of the key considerations when building an ecommerce application is access. Customers expect 24/7 access to your platform where they can purchase from anywhere, at any time.

To take this one step further with the rise of Amazon Prime next, and even same, day delivery is commonplace. It’s when you begin to consider these changes that you see how much retail has changed due to digital. And, as a result what you need to consider when you’re building an online shopping experience for your customers.

What’s interesting to consider here is that while digital has been the catalyst behind this development and has increased our expectations of product availability and delivery, it’s also provided numerous opportunities for companies to provide related services that we didn’t even know we needed.

Our top five tips

So, what does this mean for your e-commerce platform, what should you consider when scoping your project and how can you use this to better understand your audience?

  1. Consider mobile commerce. People like to shop anywhere, anytime on multiple different platforms so your application should be user friendly and responsive.
  2. Do you want to incorporate personalisation to enhance the customer experience? By implementing sophisticated algorithms you can personalise the customer shopping experience based on an individual’s previous behaviour and purchase choices ultimately enhancing customer satisfaction and loyalty.
  3. How will you manage inventory and order processing? Software solutions can now automate this process for you to ensure accurate monitoring of stock levels and efficient order fulfilment to avoid delays to delivery.
  4. What about social media integration?Your application can integrate with social channels for marketing, customer engagement and even direct selling. If this is something you want to consider it’s important to think about how this can be integrated into the customer journey from engagement to purchase.
  5. Do you need chat bots or AI driven customer support to offer real time assistance, answer queries and guide customers through purchasing process to improve satisfaction?

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All posts
A bird's-eye view capturing a smartphone held over a payment terminal, illustrating a contactless payment transaction in progress.

How has digital impacted on our shopping expectations?

Change in retail and shopping isn’t something new. In the 1950s, we went from independent greengrocers, bakeries and butchers to supermarkets. In the 1980s, out of town retail parks took huge amounts of footfall away from the traditional high streets.

And, as we all know, the continued development of the internet from the early 1990s completely transformed not just the way we shop but go about our everyday lives.

For every major change in commerce that can be seen throughout history, there’s a considerable number of individual components that have shaped buyer behaviour and ultimately created the new generation of shoppers we now see.

The changes in availability and the speed of delivery, for instance, are a prime example of this.The consumer’s approach to product accessibility in recent times is in line with the instant gratification we have come to expect in modern life and this is in no small part due to the rise in our digital capabilities.

However, this also comes with challenges for retailers who need the right software in place to keep their business ticking and continue to meet consumer demand. Intuitive and easy to use software has now become absolutely fundamental to digital purchase performance. But what are consumers looking for in their online shopping experience?

24/7 ordering and fast delivery

It wasn’t that long ago when Sundays were a write off when it came to shopping but with the rise of digital shopping Sunday is now just another normal day online. In this day and age one of the key considerations when building an ecommerce application is access. Customers expect 24/7 access to your platform where they can purchase from anywhere, at any time.

To take this one step further with the rise of Amazon Prime next, and even same, day delivery is commonplace. It’s when you begin to consider these changes that you see how much retail has changed due to digital. And, as a result what you need to consider when you’re building an online shopping experience for your customers.

What’s interesting to consider here is that while digital has been the catalyst behind this development and has increased our expectations of product availability and delivery, it’s also provided numerous opportunities for companies to provide related services that we didn’t even know we needed.

Our top five tips

So, what does this mean for your e-commerce platform, what should you consider when scoping your project and how can you use this to better understand your audience?

  1. Consider mobile commerce. People like to shop anywhere, anytime on multiple different platforms so your application should be user friendly and responsive.
  2. Do you want to incorporate personalisation to enhance the customer experience? By implementing sophisticated algorithms you can personalise the customer shopping experience based on an individual’s previous behaviour and purchase choices ultimately enhancing customer satisfaction and loyalty.
  3. How will you manage inventory and order processing? Software solutions can now automate this process for you to ensure accurate monitoring of stock levels and efficient order fulfilment to avoid delays to delivery.
  4. What about social media integration?Your application can integrate with social channels for marketing, customer engagement and even direct selling. If this is something you want to consider it’s important to think about how this can be integrated into the customer journey from engagement to purchase.
  5. Do you need chat bots or AI driven customer support to offer real time assistance, answer queries and guide customers through purchasing process to improve satisfaction?
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