From inspiration to conversion: AI-powered discovery and the modern travel retail journey
The customer journey for travel faces serious disruption as AI makes itself felt in discovery, planning and booking, fragmenting the path to conversion further in a journey that often already included multiple steps across various platforms. Consumer adoption of new tools is rising, alongside heightened expectations of a seamless, enhanced user experience (UX) powered by AI
This report includes findings from exclusive independent research that dives into the attitudes and actions of 1,000 travellers who have brought a product in the past 12 months.
It also includes insights from CTOs at leading travel brands and our own perspective on how to deploy AI for commercial impact together with inspiring case studies to help you identify your own AI use cases.
The customer journey for travel faces serious disruption as AI makes itself felt in discovery, planning and booking, fragmenting the path to conversion further in a journey that often already included multiple steps across various platforms. Consumer adoption of new tools is rising, alongside heightened expectations of a seamless, enhanced user experience (UX) powered by AI
This report includes findings from exclusive independent research that dives into the attitudes and actions of 1,000 travellers who have brought a product in the past 12 months.
It also includes insights from CTOs at leading travel brands and our own perspective on how to deploy AI for commercial impact together with inspiring case studies to help you identify your own AI use cases.
The customer journey for travel faces serious disruption as AI makes itself felt in discovery, planning and booking, fragmenting the path to conversion further in a journey that often already included multiple steps across various platforms. Consumer adoption of new tools is rising, alongside heightened expectations of a seamless, enhanced user experience (UX) powered by AI
This report includes findings from exclusive independent research that dives into the attitudes and actions of 1,000 travellers who have brought a product in the past 12 months.
It also includes insights from CTOs at leading travel brands and our own perspective on how to deploy AI for commercial impact together with inspiring case studies to help you identify your own AI use cases.
The customer journey for travel faces serious disruption as AI makes itself felt in discovery, planning and booking, fragmenting the path to conversion further in a journey that often already included multiple steps across various platforms. Consumer adoption of new tools is rising, alongside heightened expectations of a seamless, enhanced user experience (UX) powered by AI
This report includes findings from exclusive independent research that dives into the attitudes and actions of 1,000 travellers who have brought a product in the past 12 months.
It also includes insights from CTOs at leading travel brands and our own perspective on how to deploy AI for commercial impact together with inspiring case studies to help you identify your own AI use cases.
